STOP. THINK. CONNECT. Campaign Celebrates Rapid Global Expansion and Significant Partnership Growth Since October 2010 LaunchPublic and Private Industries Hail STOP. THINK. CONNECT. as Best-Practice to Stay Safe Online
Washington, DC, October 3, 2013 – In three years since its launch in conjunction with National Cyber Security Awareness Month (NCSAM), the STOP. THINK. CONNECT. campaign has reached international heights and impacted millions of people through efforts from its many public and private industry campaign partners. As the preeminent global cybersecurity education and awareness campaign, a dynamic set of government, private and non-profit organizations use STOP. THINK. CONNECT. messaging on a daily basis to positively impact the cybersecurity practices of all digital citizens.
The common action step for all Internet users is STOP. THINK. CONNECT. Take safety and security precautions, understand the consequences of your actions and behaviors and connect and enjoy the Internet. The campaign provides basic security principles including keep a clean machine, own your online presence and protect your personal information to help people with simple common sense advice they can apply every day to online activities.
Since 2012, the campaign has achieved 177 percent growth in partnerships with Fortune 500 companies, “mom and pop” small businesses, colleges and universities, regional banks and a host of other organizations widely adopting the campaign’s messages. Hallmark Cards, The Council of Better Business Bureaus and The Boeing Company are among the newest entities supporting the campaign. A full overview of STOP. THINK. CONNECT. and campaign partners is available at http://www.stopthinkconnect.org/get-involved/partner-program/our-partners.
In addition to numerous partnerships, STOP. THINK. CONNECT.’s global footprint is expanding with messages translated into four languages: Spanish, French (Canadian), Portuguese (Brazilian) and Japanese. The campaign, which launched its internationalization program in 2011, currently has official partnerships in Canada, the Organization of American States, Panama and Paraguay. Its international scale and reach will only continue to grow through increased global partnerships.
The campaign is directed under the leadership of the National Cyber Security Alliance (NCSA) and the Anti-Phishing Working Group (APWG), while the U.S. Department of Homeland Security leads the initiative’s federal engagement.
“The adoption of STOP. THINK. CONNECT. so quickly and by such a diverse group of companies and organizations, indicates the growing consensus about the need for education and awareness about online safety and security, and the importance of clear, concise messaging to help Internet users,” said Michael Kaiser, executive director of NCSA. “We’re proud of the campaign’s partnerships and look forward to more alliances as its footprint continues to grow. We’re also pleased to see many of our partners promoting STOP. THINK. CONNECT. as a leading best-practice for online safety.”
Peter Cassidy, secretary general of the APWG and co-founder of the awareness campaign said, “The STOP. THINK. CONNECT. campaign has created a universal platform to educate all sectors and individuals about online safety. We’re heartened that the campaign’s message is being carried to the four corners of the globe and we look forward to achieving global adoption and ubiquitous deployment of the STOP. THINK. CONNECT. campaign.”
“Keeping people safer and more secure online requires a holistic approach, including public awareness-raising, consumer education and partnerships,” said Jacqueline Beauchere, chief online safety officer at Microsoft Corp., a founding member of STOP. THINK. CONNECT. “Microsoft is delighted to see the campaign reaching individuals, communities, and organizations across the U.S. and around the globe. We look forward to building more partnerships that help us continue the momentum and expand the reach of the campaign.”
“Better Business Bureau has been helping consumers identify scams for more than a century,” says Carrie A. Hurt, president and CEO of the Council of Better Business Bureaus. “Scammers used to ‘get a foot in the door’ – literally – in order to keep talking and keep pushing their potential victim. Today, that foot in the door is much more likely to be a link in an email or a message on social media. That’s why BBB is so pleased to join the STOP. THINK. CONNECT. campaign to educate consumers about cyber security and online scams.”
The scope of the campaign is evolving on a daily basis, with upcoming partner offerings and events such as:
During various dates in October in honor of NCSAM, many ADP associates will be speaking to children in schools in their local communities all across the U.S. to promote the STOP. THINK. CONNECT. message and utilize www.staysafeonline.org materials for their presentation.
Looking back at the campaign’s growth, a few highlights from its successes over the past year include:
STOP. THINK. CONNECT. is a simple, actionable way to stay safe online:
More information and helpful tips are available at www.stopthinkconnect.org. This year in conjunction with NCSAM, a new tip sheet is available about botnets at: http://staysafeonline.org/ncsam/resources/botnet-fact-sheet. You can also learn more information about staying safe online by participating in #ChatSTC Twitter Chats throughout October. A full listing of Twitter Chats is available at: http://www.stopthinkconnect.org/get-involved/twitter-chats/.
About National Cyber Security Awareness Month
About The National Cyber Security Alliance
About STOP. THINK. CONNECT.
Tola St. Matthew-Daniel