Data Privacy Day Reminds Organizations That Protecting Customers’ Privacy is Critical to Their BusinessNational Cyber Security Alliance Encourages Businesses to Respect Privacy, Safeguard Data and Enable Trust
Washington, D.C., Jan. 24, 2017 – In an increasingly connected world – with a growing Internet of Things (IoT) and ever-evolving cyber threats – consumers are paying attention to their privacy and the security of their data. In a recent NCSA online shopping survey, 74 percent of consumers indicated that it was “important” or “extremely important” that websites have easy-to-understand information about how personal data is collected and used and with whom it is shared. In fact, more than a quarter of shoppers had abandoned purchases in the last year because of privacy or security concerns – a clear indication that businesses and other organizations must address consumers’ privacy concerns, safeguard information and be clear about their data practices in order to build trust.
The National Cyber Security Alliance (NCSA) is partnering with leaders in industry, government and the nonprofit sector to educate businesses about the importance of privacy and protecting personal information. NCSA’s year-round privacy awareness campaign culminates in Data Privacy Day, an international event held annually on Jan. 28 to teach consumers about owning their online presence and show organizations how privacy is good for business.
“Protecting our users and creating a positive and trusted online environment is paramount to Twitter. Online safety is a priority for us and for this reason we support Data Privacy Day, and we are proud to partner with the National Cyber Security Alliance (@StaySafeOnline) on today's activities,” said Patricia Cartes, Head of Global Trust & Safety Outreach, Public Policy at Twitter.
“Whenever businesses have information entrusted to them, they are ultimately responsible for protecting it,” said Michael Kaiser, NCSA’s executive director. “No matter how your organization is using personal information, it’s important to have good data security, because losing personal data is a privacy violation.”
Despite consumers’ desire to manage their privacy, many are unsure about how their information is used by companies, government and other organizations. For example, 47 percent of respondents in a recent Pew survey said they were not confident they understood how their information would be used. Additionally, while making decisions about what information to share with companies, many consumers reported feeling the following ways in the last month:
“As high-tech offerings like connected cars, smart thermostats and wearables become more prevalent, consumers are going to pay more attention to privacy. So, the clearer businesses can be about their data protection practices, along with the options they provide for consumers to safeguard their personal information, the better,” said Kaiser. “Consumers may be confused about how having their information collected can improve the function of a service or device. For example, a GPS app or car pickup service won’t work without your location, and a fitness tracker uses information about your physical activity to help you measure progress. If your organization can better explain that certain collected data will basically make their devices function to better serve the user, you’ll be helping consumers be more educated, empowered and privacy-savvy.”
“Privacy is a basic human right, and as such businesses should treat customer and employee data appropriately,” stated Michelle Dennedy, Chief Privacy Officer at Cisco. “Respectful privacy practices and organizational transparency about your intentions and oversight of data will go a long way toward building customer trust and brand loyalty. At Cisco, we see the opportunity for privacy and security, if done well, to combine and create great value – through both systematic engineering and privacy policies that advance enterprise goals while respecting government regulations and the basic human right to privacy. Events like Data Privacy Day are critical to raising awareness and fostering open dialog on this vital issue.”
“In today’s hyper-connected world, protecting our identities is one of the most important challenges facing all businesses and consumers,” said Tony Aquila, Solera’s Founder, Chairman and CEO. “And nothing has dominated the conversation more than the rapidly evolving world of connected cars where, unlike phones or laptops, access to personal information lacks secure user authentication protocols. The rate of speed at which vehicles are transforming into self-thinking and self-driving machines that may be vulnerable to malicious hackers presents one of the greatest threats we must safeguard against in the interest of data privacy and identity protection.”
“Respecting Privacy, Safeguarding Data and Enabling Trust” is the theme for 2017 Data Privacy Day. NCSA encourages all organizations to think more about how these concepts are intertwined, especially as the world of IoT grows. Help your business be more thoughtful about what information is collected, protecting that data and fostering trust with these tips:
Join the Greater Effort
NCSA encourages everyone to do their part to promote a culture of privacy awareness. Here’s how you can get involved this Data Privacy Day and year-round:
Data Privacy Day Events
About Data Privacy Day
The National Cyber Security Alliance’s (NCSA) privacy awareness campaign is an integral component of STOP. THINK. CONNECT.TM ‒ the global online safety, security and privacy campaign. Data Privacy Day is the signature event for the campaign and is officially organized by NCSA in North America. Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. Cisco, Intel, Solera Holdings and Twitter are Leading Sponsors of the 2017 privacy awareness campaign. ForgeRock and LifeLock, Inc. are Contributing Sponsors. Privacy Ref is a Supporting Sponsor. The hashtag for NCSA’s privacy campaign efforts is #PrivacyAware.
About the National Cyber Security Alliance
The National Cyber Security Alliance (NCSA) is the nation's leading nonprofit, public-private partnership promoting cybersecurity and privacy education and awareness. NCSA works with the U.S. Department of Homeland Security (DHS) and NCSA's Board of Directors, which includes representatives from ADP; AT&T Services, Inc.; Bank of America; Barclays; BlackBerry Corporation; CDK Global, LLC; Cisco; Comcast Corporation; ESET North America; Facebook; Google; Intel Corporation; LifeLock, Inc, Logical Operations; Mastercard; Microsoft Corp.; NXP Semiconductors; PayPal; PKWARE; Raytheon; RSA, the Security Division of EMC; Salesforce; SANS Institute; Symantec and Visa Inc. NCSA’s core efforts include National Cyber Security Awareness Month (October); Data Privacy Day (January 28) and STOP. THINK. CONNECT.™, the global online safety awareness and education campaign cofounded by NCSA and the Anti Phishing Working Group, with federal government leadership from DHS. For more information on NCSA, please visit staysafeonline.org/about-us/overview/.