Industry Leaders from NXP Semiconductors and Salesforce Join the National Cyber Security Alliance’s Board of Directors


Washington, D.C., Nov. 2, 2016 – The National Cyber Security Alliance (NCSA) ‒ a nonprofit, public-private partnership focused on helping all digital citizens stay safer and more secure online ‒ announces that Sami Nassar, vice president of cybersecurity solutions at NXP® Semiconductors, and Masha Sedova, senior director of trust engagement at Salesforce, have joined its board of directors.

NXP Semiconductors’ Sami Nassar is a digital security leader dedicated to driving data security and privacy across industries for mobile payments, the Internet of Things (IoT) and connected cars. Mr. Nassar’s diverse experience ranges from launching startup companies in Silicon Valley to building and leading large international organizations with diverse cultural, functional and geographic backgrounds.

Salesforce’s Masha Sedova is a people-security expert, speaker and trainer devoted to educating employees to ensure that they understand their critical roles in a cyber-safe organization. She has fostered a team that promotes a cybersecure mindset at Salesforce, which combines user security behavior testing and data analytics with elements of gamification and positive psychology. Ms. Sedova and her group build security simulations, company-wide competitions, and custom lab environments to inspire effective learning of key security behaviors. Her efforts have resulted in a program that has positively impacted how Salesforce's employees, customers, partners and large corporations approach cybersecurity.

"Not only are NXP and Salesforce creating innovative products, but they are also working continuously to establish a culture of cybersecurity. It is abundantly clear that both Sami and Masha – along with their colleagues, partners and associates – are dedicated to making the internet safer and more secure. NCSA is also extremely grateful for both organizations’ support of the recently launched Lock Down Your Login campaign,” said Michael Kaiser, NCSA’s executive director. “As the world becomes more and more connected, NXP and Salesforce’s steadfast commitment to strengthening the future of cybersecurity is a complementary and natural fit with NCSA’s mission and ongoing work.” 

NXP manufactures a variety of chips for cars and IoT devices – all designed to make lives easier, better and safer. From smart homes and connected cars to wearables and smart cities, the company is driving innovation in end-to-end security and privacy and the smart connected solutions markets. “NCSA’s mission to educate consumers on how to protect their digital lives is imperative from social, economic and national points of view,” said Sami Nassar. “NXP delivers key security technology that secures financial payment systems and government IDs, and helps consumers better protect their online lives by maintaining safety and privacy in a world full of interconnected devices.”

Salesforce’s most significant commitment is to the privacy of customer data. “From day one, trust has been our #1 value at Salesforce,” said Masha Sedova. ”We are excited to partner with NCSA to help make the internet safer for business and individuals alike.”

Both organizations have also demonstrated great support for October’s National Cyber Security Awareness Month (NCSAM). At the NCSA and Nasdaq Cybersecurity Summit on Oct. 24, Mr. Nassar joined a group of industry leaders on a panel that discussed securely integrating technology into our daily lives. In addition, NXP promoted and participated in several NCSAM Twitter chats and published blogs and newsletters throughout the month. Salesforce launched Trustober – a company-wide event featuring talks about data privacy on social media, quantum computing threats and the anatomy of a cyber attack.  

About the National Cyber Security Alliance

The National Cyber Security Alliance (NCSA) is the nation's leading nonprofit, public-private partnership promoting cybersecurity and privacy education and awareness. NCSA works with the U.S. Department of Homeland Security (DHS) and NCSA's Board of Directors, which includes representatives from ADP; AT&T Services, Inc.; Bank of America; Barclays; BlackBerry Corporation; Cisco; Comcast Corporation; ESET North America; Facebook; Google; Intel Corporation; Logical Operations; Microsoft Corp.; NXP Semiconductors; PayPal; PKWARE; Raytheon; RSA, the Security Division of EMC; Salesforce; SANS Institute; Symantec and Visa Inc. NCSA’s core efforts include National Cyber Security Awareness Month (October), Data Privacy Day (January 28) and STOP. THINK. CONNECT.™, the global online safety awareness and education campaign cofounded by NCSA and the Anti Phishing Working Group, with federal government leadership from DHS. For more information on NCSA, please visit  

About NXP Semiconductors

NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security & privacy and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 44,000 employees in more than 35 countries and posted revenue of $6.1 billion in 2015. Find out more at

About Salesforce

Salesforce, the Customer Success Platform and world’s #1 CRM, empowers companies to connect with their customers in a whole new way. Over the last 17 years, Salesforce has expanded and redefined CRM, bringing social, mobile, AI and IoT technologies to its trusted cloud platform, enabling companies to manage every kind of business relationship – customers, employees, partners, products, suppliers, patients, students and more –and business processes, like never before.

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