I recently wrote A Quick Look at Sarahah for Parents on the Hueya blog, where I outline my thoughts and concerns on Sarahah and explain how the app works.
What I didn’t touch on is that Sarahah and many other apps are developed for a business audience — not a tween or teen audience.
The fact that Sarahah was developed for a business audience really matters for 3 reasons:
- Business applications are architected and informed by use cases oriented towards unique business processes or issues (.i.e. operational/organizational efficiency) not tween/teen behavioral patterns or systems
- Business applications can lose all meaning when taken out of context and served to the wrong audience. In this and many other cases business apps may very well be developmentally inappropriate for a given audience
Sarahah and other business apps are not a threat to our youth, but they can harm our youth when taken out of context or misused. I challenge myself and other companies to do what we can to ensure that our apps are used in alignment with our mission and vision with an eye on keeping our youth safe.
At Hueya, we have launched a Mindful Connections pledge. Mindful Connections is a voluntary pledge made by organizations, which support youth and families, to promote digital wellness through a shared commitment to online safety and digital mentorship. Learn more at hueya.io/pledge.
About the Author
Lewis Howell is CEO of Hueya, Inc., a cybersecurity software company dedicated to providing new and relevant online safety tools for individuals and families.
This post originally appeared in Lewis’ blog on Aug. 15, 2017.