Jan. 28 was the ninth annual Data Privacy Day (DPD), an international effort centered on “Respecting Privacy, Safeguarding Data and Enabling Trust.” DPD is held annually on January 28 to create awareness about the importance of privacy and protecting personal information. DPD 2016 was the most successful to date, with support from sponsors, National Cyber Security Alliance (NCSA) board member companies and other partners organizations, a wide range of collateral, live and virtual events, hundreds of dedicated Champions and broad engagement over traditional and social media. Thank you to everyone who supported DPD and helping us draw awareness to the importance of privacy and protecting personal information. Some highlights from the day are below:
Sponsors and Champions
Data Privacy Day 2016 was made possible by our privacy awareness campaign sponsors. Cisco, ESET and TRUSTe are Leading Sponsors of the 2016 privacy awareness campaign. Intel is a Contributing Sponsor. Lockheed Martin and Passcode are Participating Sponsors. Supporting Sponsors include CPDP2016, ExpressVPN, ForgeRock, Mozilla, Privacy Ref, Privacy Salon, PRIVATIZE ME and PRIVATE WiFi.
The DPD messages were amplified by 361 organizational Champions and 129 individual Champions, who signed up to take action in support of privacy and protecting personal information. DPD Champions were recruited through ongoing online and social outreach, including incentives to sign up ‒ for example, the 300th Champion to join was highlighted in a tweet from @StaySafeOnline ‒ and weekly update and collateral emails. The success of the newly implemented individual Champions can be attributed in part to the two #ChatSTC Twitter chats leading up to DPD, during which participants were encouraged to show support and get involved. After both chats, NCSA saw an influx of individual Champion applications.
Engagement Across Social and Traditional Media
NCSA aligned its outreach strategies for traditional and social media so that messages would be distributed on parallel tracks to the public. Leading up to DPD, NCSA distributed press releases, a media backgrounder and a variety of collateral – including infographics, memes and sample social media content – to encourage individuals and organizations to get involved. NCSA distributed key collateral items in packed emails to Champions and supporters on a biweekly basis to ensure they had the materials they needed to support the day and NCSA’s privacy awareness campaign. On Jan. 28, NCSA and TRUSTe released the 2016 Consumer Privacy Index, which reveals the extent of consumer privacy concerns. This study was the cornerstone of media outreach for the day, and DPD and the research received widespread media coverage. More than 200 broadcast news segments highlighted the day. A snapshot of clips follows:
- CBS News
- USA Today
- The Daily Dot
- Christian Science Monitor
- SC Magazine
- Home Business Magazine
- Small Business Computing
- Small Biz Daily
- Sun Sentinel
NCSA also saw impressive engagement on social media and through its website, staysafeonline.org. Throughout the month of January, staysafeonline.org had nearly 82,000 visits, and there were 16,136 tweets with the #PrivacyAware hashtag (from 6,577 unique handles). Additionally, NCSA’s new privacy awareness video has been viewed more than 3,500 times since its release on Jan. 21.
@STOPTHNKCONNECT hosted two #ChatSTC Twitter chats leading up to Data Privacy Day. These chats generated a total of 3,658 tweets and 70,198,497 potential impressions.
On Data Privacy Day, there were high-profile events in Washington, DC, Brussels and Los Angeles. Additionally, hundreds of companies, nonprofits and government agencies around the country hosted events and spearheaded initiatives for employees and their communities.
The State of Privacy: The National Cyber Security Alliance (NCSA) partnered with the Computers, Privacy & Data Protection Conference to host a transatlantic event hosted on two continents brought together via webcast and viewable by the public. The program convened revered leaders from both sides of the Atlantic to discuss pressing issues in privacy – the business impacts and effects of “big data.” Caroline Vicini, deputy head of delegation at the Delegation of the European Union to the United States kicked off the engaging discussion with a keynote address followed by two panels addressing the increased business impacts of privacy and the implications of big data on privacy. Hundreds participated by attending live or watching online.
Data Privacy Day Los Angeles: Additionally, nearly 100 guests attended NCSA, Morrison & Foerster, Loyola Law School and the International Association of Privacy Professionals’ DPD event in Los Angeles. This event, similar to the one in DC, featured privacy luminaries exploring the fundamental issues facing businesses today. Experts discussed “Big Data – What’s the Big Deal?” and “The Privacy Team is Your New Competitive Differentiator” among other timely topics.
Michael Hamilton, counsel, McKesson; Elizabeth Jones, SCE; Demetrios A. Eleftheriou, director of global policy, Symantec; and Tom Traylor, senior counsel, McKesson; on the panel “Cybersecurity Regulatory Landscape”
Andy Serwin, co-Chair, Global Privacy and Data Security Group, Morrison & Foerster; Andrew Lee, CEO, ESET North America; Michelle Fleury, data protection officer, corporate senior director, Cisco; Kent Wada, director, strategic IT policy; chief privacy officer, University of California, Los Angeles; and Paul Plofchan, vice president, ADT, on the panel “The Privacy Team is Your New Competitive Differentiator”
Thank you to everyone for making Data Privacy Day 2016 the best yet!. Check out the #PrivacyAware hashtag for more social media highlights – and to get and share privacy tips and resources year-round.
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