Toolkits
Sep 24, 2024
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Oh Behave! The Annual Cybersecurity Attitudes and Behaviors Report 2025
Each year, the National Cybersecurity Alliance releases research to better understand the public’s security behavior and to act as a call to action for better secure habits online.
What is Oh Behave!?
Oh Behave! is our annual report examining global cybersecurity attitudes, behaviors, and trends. Conducted in partnership with CybSafe, the 2025 report surveyed over 7,000 individuals across the United States, United Kingdom, Germany, Australia, India, Mexico and Brazil to explore how people approach online security, their concerns, and where gaps remain.
Why it matters
Every year, the Oh Behave! report underscores the evolving cybersecurity landscape, highlighting the growing impact of AI, rising cyber threats, and the urgent need for better education and protection strategies. As cybersecurity risks become more complex, individuals, businesses, and policymakers must work together to build a safer digital world.
Key Findings
AI is still a concern
65% of respondents believe AI will make it easier for criminals to pose as someone else.
Despite the surge in AI usage, 58% of users report receiving no training on security or privacy risks.
Cybercrime is hitting wallets harder than ever
44% of respondents reported experiencing cybercrime that led to data or monetary loss, a 9% increase from 2024.
Younger generations were hit hardest: 59% of Gen Z and 56% of Millennials reported losses from scams.
Security habits show ongoing weaknesses
62% of respondents report regularly creating unique passwords, a decline from 2024, while 41% never use a password manager.
While multi-factor authentication is widely recognized (77%), only 41% use it regularly.
56% of participants update their software frequently, though only 47% consistently back up important data.
