Data Privacy Day, held annually in the United States on Jan. 28, is an extension of Data Protection Day celebrated in the European Union. Building tremendous momentum over the past 11 years under the leadership of the National Cyber Security Alliance (NCSA), Data Privacy Day’s broad range of stakeholders and NCSA staff created press materials, privacy resources, shareable collateral, blogs, social media activities, a comprehensive toolkit, conducted proactive media outreach and contributed news articles to top-tier outlets. 

Each year, data breaches continue to grow in size and scope – exposing consumers’ sensitive, personal information and businesses’ valuable data. Against this backdrop, this year’s theme “Own Your Privacy”, promoted the goals of spreading awareness about privacy and educating citizens on how to secure their personal information. It also encouraged businesses to be more transparent about how they collect, store and use data.