Perceptions of Privacy Online and in the Digitally Connected World
in 2013, 84% of Americans felt “a lot” or a “tremendous amount” of responsibility to protect their personal information. Learn more about American’s perceptions by viewing the survey results.
- Data Privacy Day
- Stay Safe Online
In 2013, the National Cyber Security Alliance convened a Privacy Messaging Development Committee (PMDC) comprised of 35+ civil-society, non-profits, government and industry with the mission to develop research based harmonized privacy messaging. Heart+Mind Strategies conducted the national survey online with 1,000 U.S. adults ages 18 and up between December 27, 2013-January 5, 2014. The poll was part of an extensive analysis on the perceptions of online privacy. Respondents for this survey were selected from among those who have volunteered to participate in online surveys and polls. Because the sample is based on those who initially self-selected for participation rather than a probability sample, no estimates of sampling error can be calculated. All sample surveys and polls may be subject to multiple sources of error, including, but not limited to sampling error, coverage error, and measurement error.