When you cross the street, you look both ways to make sure it’s safe. Staying safe on the Internet is similar. It takes some common sense steps.

STOP: Before you use the Internet, take time to understand the risks and learn how to spot potential problems.

THINK: Take a moment to be certain the path ahead is clear. Watch for warning signs and consider how your actions online could impact your safety, or your family’s.

CONNECT: Enjoy the Internet with greater confidence, knowing you’ve taken the right steps to safeguard yourself and your computer.

Protect yourself and help keep the web a safer place for everyone.


STOP. THINK. CONNECT.™  is the first-ever coordinated message to help all digital citizens stay safer and more secure online. The message was created by an unprecedented coalition of private companies, nonprofits and government organizations.

The Anti-Phishing Working Group (APWG) and National Cyber Security Alliance (NCSA) led the effort to find a unified online safety message that could be adopted across public and private sectors.

We will encourage Americans to be more vigilant about practicing safe, online habits; ensure that Internet safety is perceived as a shared responsibility at home, in the workplace, and throughout our communities; and transform the way the public and private sectors and the federal government collaborate to make cybersecurity a reality.

Our goal is to help Americans understand not only the risks that come with using the Internet, but also the importance of practicing safe online behavior.

We aim to:

  • Increase and reinforce awareness of cybersecurity, including associated risks and threats, and provide solutions for increasing cybersecurity.
  • Communicate approaches and strategies for the public to keep themselves, their families and their communities safer online.
  • Shift perception of cybersecurity among the American public from avoidance of the unknown to acknowledgement of shared responsibility.
  • Engage the American public, the private sector, and state and local governments in our nation's effort to improve cybersecurity.
  • Increase the number of national stakeholders and community-based organizations engaged in educating the public about cybersecurity and what Americans can do to protect themselves online.


Founding members of the STOP. THINK. CONNECT. Messaging Convention include:

  • AT&T
  • Costco
  • ESET
  • Experian
  • Facebook
  • Good Research
  • Google
  • Intuit
  • Intel
  • McAfee, Inc.
  • Microsoft
  • PayPal
  • RSA, The Security Division of EMC
  • Science Applications International Corporation
  • Symantec
  • TrendMicro
  • Verisign
  • Verizon
  • Visa
  • Walmart
  • Webroot
  • Yahoo!