President Obama announces a new campaign under the STOP. THINK. CONNECT. ™ effort called Lock Down Your Login.

72 percent of Americans believe their accounts are secure with only a username and password. Yet, every two seconds there is another victim of identity fraud. You have enough to worry about, so what can you do about it? Luckily, there’s a simple and quick way to put you in control of your personal information and keep your key accounts like email, banking and social media safer.

Customers appreciate a company who puts effort into keeping them safe. Customers will be more likely to frequent a business where they know they can securely transact. That is why it is vital for retailers to treat data security seriously.